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Case Study Detail

Wedding Season Campaign: Boosting Sales with Thematic Social Media Marketing

Thematic Social Media Marketing

The Results

0 x ROAS

achieved from social media ads.

0 %

increase in e-commerce sales.

0 x ROAS

escalated from 5.2x post ad budget enhancement

Client

International House of Luggage Logo

International House of Luggage

Background

The client is a distinguished luggage reseller in Pakistan, retailing top brands like Samsonite and American Touristor. They aimed to boost their sales and brand preference among a niche demographic preparing for the wedding season.

Challenges

  • Capturing a niche market of customers purchasing luggage for wedding occasions.
  • Enhancing brand recognition and preference during a competitive season.
  • Effectively promoting a discount offer to drive sales both online and in-store.

Results

  • Increased inquiries and foot traffic in physical stores during the campaign period.
  • Boosted online and in-store sales for the advertised luggage sets.
  • Achieved an impressive ROAS of 8.3x from the campaign’s social media ads.

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