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Case Study Detail
Eid Engagement Engine: #BakrasGotTalent UGC Campaign
The Results
- Social Media Marketing
- Content Creation
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Increase in engagement
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Qualified UGC entries from the campaign
Nayyer Industries Pvt Ltd.
Every Eid ul Adha (June 6–9), online engagement and sales plunge—as families focus on celebrations and offline purchases—resulting in an average 30 % drop in sessions and revenue. Nayyer needed a no-budget, authentic way to arrest that decline and keep its audience active.
Eid-Season Traffic & Revenue Slump
Historical data showed a 30 % drop in sessions and sales during Eid days.
Reduced screen time and online browsing as consumers attend gatherings.
Zero Media Budget
No paid ads, influencer fees, or production costs could be allocated.
Low Pre-Campaign UGC
Minimal user posts or brand mentions, limiting social proof.
Maintain Order Value & Conversion
Risk that discounted or free-gift campaigns might erode average order value.
Need to uphold conversion rates despite lower intent to buy.
Campaign Concept: Launched “#BakrasGotTalent” UGC giveaway (June 5–10) on Facebook & Instagram to engage audience around their goats’ personalities.
AI-Driven Creative: Automated scheduling, caption generation, and visual briefs via AI—zero additional costs or human hours for content creation.
UGC Mechanics: Followers posted photos/videos of their Bakra (goat) “talents” using the hashtag; three winners received non-woven rugs (5×8 ft, 4×6 ft, runner).
Distribution: Entirely organic—amplified via brand channels and community shares, no paid promotion.
Sessions & Revenue
Before Eid vs. During Eid vs. After Eid
| Metric | Before Eid (Pre-Campaign) |
During Eid (Jun 6–9) |
After Eid (Jun 10–15 avg) |
|---|---|---|---|
| Daily Sessions | 2,277 | 1,914 (–16 %) | 1,330 |
| Daily Revenue (Rs) | 59,000 | 37,000 (–37 %) | 75,000 |
| Average Order Value (Rs) | 7,200 | 10,200 (+41 %) | 6,600 |
| Conversion Rate | 1.21 % | 1.39 % (+15 %) | 1.08 % |
Social Media Impact (Jun 5–10)
| Platform | Reach | Interactions | Visits | New Follows |
|---|---|---|---|---|
| 12,377 (+167.6 %) | 2,000 (+4,200 %) | 1,784 (+420 %) | 83 (+937.5 %) | |
| 8,875 (+137 %) | 1,540 | 617 (+80.9 %) | 127 (+71.6 %) |
Content Creation
- UGC Entries: 32 qualified submissions (Facebook + Instagram combined)
- Winner Engagement: Top 3 posts generated 50+ congratulatory comments (“Congrats,” “Jazak Allah”)
- Community Sentiment: Overwhelmingly positive—driving peer-to-peer sharing
Mitigated Eid Dip: Organic UGC cut the usual 30 % session loss nearly in half (–16 %).
Boosted AOV: Average order value rose 41 % despite zero discounting.
High Engagement: 32 entries and thousands of interactions at no extra cost.
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