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Case Study Detail
AI-Powered UGC Rug Campaign: A Digital Marketing Milestone
The Results
- Social Media Marketing
- Performance Marketing
- Content Creation
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Increase in engagement
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Qualified UGC entries from the campaign
Nayyer Industries Pvt Ltd.
Facing a highly competitive e-commerce landscape, a renowned rug retailer sought to leverage its vast customer base for enhanced market presence. Despite a significant share in the market, the need for innovative engagement strategies was imperative to maintain and grow its consumer trust and brand identity.
- Market Saturation: High competition during peak sales seasons.
- Need for Authentic Content: Requirement of user-generated content (UGC) to increase brand trust and authenticity.
- Customer Engagement: Necessity to enhance organic engagement and brand trust.
- Innovative Approach: Aspiration for a disruptive, attention-grabbing campaign.
- Conceptualization: Developed an AI-driven campaign strategy named “Six Months of Cozy.”
- AI Utilization: Employed AI for generating posting plans, captions, and visual content descriptions.
- UGC Integration: Leveraged user-generated content (UGC) featuring the brand’s rugs in customer homes.
- Campaign Promotion: Hosted campaign details on the website, with links in social media bios and captions to drive organic traffic.
- Giveaway Incentive: Implemented a giveaway worth Rs. 26,000 to encourage participation
Significant Social Media KPIs Uplift
- Engagement increased by +508% during the campaign.
- Reach for followers increased by +169%
- Reach for non-followers increased by +126%
Enhanced Online Traffic: Online store sessions grew by +50%, with social traffic increasing by +149%.
Improved Sales Metrics: Average Order Value went up by 6%.
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