Wedding Season Campaign: Boosting Sales with Thematic Social Media Marketing

Case Study Detail

Wedding Season Campaign: Boosting Sales with Thematic Social Media Marketing

The Results

0 x ROAS

achieved from social media ads.

0 %

increase in e-commerce sales.

0 x ROAS

escalated from 5.2x post ad budget enhancement

Client

International House of Luggage

Background

The client is a distinguished luggage reseller in Pakistan, retailing top brands like Samsonite and American Touristor. They aimed to boost their sales and brand preference among a niche demographic preparing for the wedding season.

Challenges

Capturing a niche market of customers purchasing luggage for wedding occasions.
Enhancing brand recognition and preference during a competitive season.
Effectively promoting a discount offer to drive sales both online and in-store.

Solution

Conceptualized a thematic campaign named “Happily Ever After” to resonate with the target audience.
Arranged a photoshoot to blend Pakistani wedding elements with the luggage, enhancing relatability.
Promoted a flat 20% discount offer on social media platforms targeting the soon-to-be-married and their families.
Utilized the campaign content for Meta ads on Facebook and Instagram to widen reach and engagement.

View this post on Instagram

A post shared by International House Of Luggage (@internationalhouseofluggage)

Results

Increased inquiries and foot traffic in physical stores during the campaign period.
Boosted online and in-store sales for the advertised luggage sets.
Achieved an impressive ROAS of 8.3x from the campaign’s social media ads.