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Case Study Detail

Reviving Engagement & Sales Through Strategic Social Media Initiatives

The Results

0 %

54%, and 27% MoM increase in net engagements.

0 %

increase in e-commerce sales.

0 x ROAS

escalated from 5.2x post ad budget enhancement

Client

International House of Luggage Logo

International House of Luggage

Background

The client, a notable luggage reseller in Pakistan representing renowned brands like Samsonite, American Touristor, and United Colors of Benetton, observed a stark inactivity on their social media platforms. This dormancy led to a lack of engagement, brand recognition, and direct sales referrals from social media to their e-commerce platform.

Challenges

  • Inactive social media platforms with poor engagement.
  • Lack of brand recognition and recall.
  • Low sales and inquiries through social media channels.
  • Suboptimal performance of Facebook and Instagram ads.

Results

  • Significant improvement in net engagements on Facebook and Instagram.
  • Noticeable increase in e-commerce sales and ROAS.
  • Higher traffic on social media platforms contributing to enhanced brand recognition and sales revenue.

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