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Case Study Detail

From Analog Roots to Digital Dominance: Nayyer Industries' Journey

Overhead view of a camera capturing a chair on a carpet, symbolizing Nayyer Industries' transition from traditional to digital.

The Results

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Year of Website Launch

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Worth of Leads Matured

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Years time

Client

Nayyer Industries Pvt Ltd

Background

Nayyer Industries, once a nationally recognized brand in the 80s and 90s, had seen its brand image fade as they shifted their focus to B2B operations. By the 2020s, they realized the need for a strong digital presence to rejuvenate their brand and cater to their B2B clientele effectively.

Challenges

  • Reviving a diminishing brand image in an increasingly digital world.
  • Translating a traditional company profile book into a compelling digital narrative.
  • Establishing a website that’s not just modern but also a powerful tool for business.

Solution

  • Collaborated closely with Nayyer Industries to craft a digital strategy that would revive their legacy and position them as leaders in their industry.
  • Designed and launched a corporate website on SquareSpace, tailored for B2B clientele, showcasing their products and capabilities.
  • Leveraged factory photographs and content from the company profile book to create a compelling narrative, targeting sectors like hotels and cinemas.

Results

  • Successfully revived and modernized Nayyer Industries’ brand image, re-establishing them as a dominant player in their industry.
  • The website became a pivotal tool, generating significant leads and closing orders worth more than $110,000 by September 2023.
  • The content strategy, combined with the modern web design, effectively showcased Nayyer Industries’ capabilities, leading to increased inquiries and orders.

Strategies enable brands to unlock revenue.

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