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Case Study Detail

Harnessing Influencer Power: Boosting Online Presence

Influencer Marketing

The Results

0 X ROI

From influencer campaigns.

+ 0 %

Increase in social interactions monthly

+ 0 %

Growth in followers monthly

Client

Nayyer Industries Pvt Ltd

Background

Nayyer Industries, once a dominant national brand, recognized the potential of influencer marketing to boost their online presence. With a rich history in the carpet industry, they aimed to leverage social media influencers to reach a broader audience.

Challenges

  • Identifying suitable influencers who align with Nayyer Industries’ brand values.
  • Ensuring consistent and high-quality content from influencers.
  • Measuring the direct impact of influencer marketing on sales and engagement.

Solution

  • Collaborated with 2-3 influencers each month, investing in both micro and macro influencers to ensure a wide reach.
  • Provided influencers with Nayyer Industries’ rugs, ensuring authentic and high-quality content.
  • Tracked metrics specific to influencer marketing, such as engagement rates, follower growth, and direct sales from influencer promotions.

Results

  • Achieved an impressive ROI from influencer marketing, with influencers generating additional sales worth PKR 800,000 – 900,000 per month.
  • Saw a 45% month-on-month increase in engagement on posts associated with influencer collaborations.
  • Influencer marketing efforts contributed to a 23% month-on-month growth in total followers, expanding Nayyer Industries’ digital footprint.

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