Case Study Detail

Harnessing Influencer Power: Boosting Online Presence

The Results

0 X ROI

From influencer campaigns.

+ 0 %

Increase in social interactions monthly

+ 0 %

Growth in followers monthly

Client

Nayyer Industries Pvt Ltd

Background

Nayyer Industries, once a dominant national brand, recognized the potential of influencer marketing to boost their online presence. With a rich history in the carpet industry, they aimed to leverage social media influencers to reach a broader audience.

Challenges

Identifying suitable influencers who align with Nayyer Industries’ brand values.
Ensuring consistent and high-quality content from influencers.
Measuring the direct impact of influencer marketing on sales and engagement.

Solution

Collaborated with 2-3 influencers each month, investing in both micro and macro influencers to ensure a wide reach.
Provided influencers with Nayyer Industries’ rugs, ensuring authentic and high-quality content.
Tracked metrics specific to influencer marketing, such as engagement rates, follower growth, and direct sales from influencer promotions.

Results

Achieved an impressive ROI from influencer marketing, with influencers generating additional sales worth PKR 800,000 – 900,000 per month.
Saw a 45% month-on-month increase in engagement on posts associated with influencer collaborations.
Influencer marketing efforts contributed to a 23% month-on-month growth in total followers, expanding Nayyer Industries’ digital footprint.