Case Study Detail

Pioneering Digital Carpet Sales in Pakistan

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Nayyer Industries initially relied heavily on Instagram DMs for sales, which became overwhelming due to the volume of inquiries.
Their first transition to a WordPress e-commerce platform was not optimal, facing issues like slow loading times and a less smooth checkout process.
The need to further optimize their e-commerce experience led to the consideration of another platform transition.

E-commerce Evolution: Recognizing the limitations of managing sales through Instagram DMs, Nayyer Industries first transitioned to WordPress. However, to provide a more seamless shopping experience, a subsequent shift to Shopify was executed. Visit their website and see what we made.
Innovative Content Creation: Introduced digital carpet mock-ups, a first in Pakistan, transforming online carpet shopping.

Strategic Performance Marketing: Launched paid targeted campaigns on social media platforms, leading to a surge in online inquiries and sales with upto 39x ROAS.

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The move to Shopify significantly enhanced the online shopping experience, resulting in a substantial increase in sales. Specifically speaking, +$50,000/month by mid 2021
The digital mock-ups revolutionized online carpet visualization, setting Nayyer Industries apart in the market. Many similar brands copied the same approch for visuals later on.
Strategic performance marketing efforts, combined with the platform transitions, solidified Nayyer Industries’ position as a leader in online carpet sales in Pakistan.