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Case Study Detail

Boosting Customer Engagement with Shopify Email Strategies

Shopify Email Strategies

The Results

+ 0

Email addresses collected

Rs. 0

Discount offered to new email subscribers

0

Emails sent weekly to subscribers

Client

Nayyer Industries Pvt Ltd

Background

After transitioning to Shopify and witnessing improved SEO results, for Nayyer Industries we sought to further enhance their customer engagement using Shopify Email Strategies. With a growing customer base and the challenges of a digital-first market, we realized the untapped potential of email marketing, especially on their Shopify platform. 

Challenges

  • Harnessing the potential of Shopify’s email marketing automations.
  • Encouraging customers to subscribe to email updates.
  • Overcoming the cultural barriers of email marketing in Pakistan.
  • Engaging a primary audience (housewives) unfamiliar with digital communication.

Solution

  • Implemented and customized Shopify’s email marketing automations, a core component of Shopify Email Strategies, including Abandoned cart, Abandoned checkout, and Welcome email series.
  • Introduced a popup titled “Subscribe & Get Rs. 200 Off” as part of their Shopify Email Strategies to encourage email sign-ups.
  • Promoted email subscriptions through Instagram stories and Facebook posts.
  • Sent two thoughtfully curated emails per week to subscribers, targeting specific audience segments.

Results

  • Acquired over +80,000 email addresses as of October 2023.
  • Immediate order capture from new store visitors through discount offers.
  • Significant revenue generation, outweighing the cost of discounts.
  • Enhanced brand loyalty and customer engagement despite cultural barriers.

Strategies enable brands to unlock revenue.

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