Real estate lead generation for Waada by BT Properties began as a mission to fix a broken sales pipeline. While leads were already being generated, the internal feedback was that many were not serious buyers, which wasted the sales team's time. We solved this by treating the entire buyer journey, from the first social media impression to the final sales call, as a single technical operation. Over five months, we managed a $510,000 spend to deliver 363 confirmed bookings and $175 million in total revenue.
Our solution relied on a full-scale content production engine and advanced search strategies. We moved away from standard brochure sites to create pages that organize information exactly how buyers look for it during research. By ensuring that proof comes before contact, we filtered the intake to protect the quality of every conversation the sales team had. This baseline system clarified intent at the start, allowing the business to scale without increasing friction.
The ongoing success was driven by a mix of high-velocity social media discovery and technical search optimization. We integrated Generative Engine Optimization (AEO) to ensure the brand appeared in AI search results while maintaining a constant presence on social feeds. This combined approach turned the product into a market leader by focusing on honest impressions and real-time market engagement. By doing so, we established a repeatable framework for future property launches for the same developer.
