Litplus Creatives

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Litplus Creatives

Customer UGC
Cost Calculator

Plug in your numbers. Find out exactly what offer to make, how many customers to message, and what return to expect before you spend a dollar on ads.

Your Product
$
What it costs you to make or source one unit.
$
What a customer pays on your store.
Total orders you received last month.
What you give in exchange for the video.
Your Campaign
How many you will WhatsApp, DM, or email.
%
Roughly 15 to 25% with a strong offer via WhatsApp.
%
Of those who reply, how many actually send the video.
$
What you plan to spend running the winning videos as Meta ads.
x
Your current Meta ads ROAS. Enter 0 if you have none.
x
4x is strong in 2026. 8x is exceptional. Be realistic.
Your Results
Projected Net ROI on This Campaign
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Videos Expected
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Ads-Ready Videos
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Cost Per Video
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UGC Campaign Cost
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Gross Profit (ads)
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Net Profit
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Numbers are projections based on your inputs.
Net profit = gross profit from ads minus ad spend minus UGC campaign cost.
Gross profit is revenue multiplied by your product margin, accounting for cost of goods on ad-driven sales.
Paid creator benchmark uses $200 per video (industry midpoint estimate).
Litplus Creatives

Customer
Creative Brief

Two documents in one. The message you send your customer and the internal guide your team uses to filter and run the videos that actually convert.

Part 1 — Send to Customer

Copy and paste this into WhatsApp, DM, or email after the customer agrees to film. Edit the [BRACKETS] only. Do not change the structure.

Customer Message Send this
Hey [Customer Name], Thank you for agreeing to film a short video for us. This will genuinely help other people who are on the fence about trying [Product Name]. So it means a lot. Here is everything you need to know. It is simple. WHAT WE NEED ──────────────────────────────────────── A short video. 30 to 60 seconds is perfect. No script needed. Just talk naturally like you would to a friend. Film it on your phone. No professional camera. No lighting setup. The more real it looks, the better it actually performs. WHAT TO FILM — 3 PARTS ──────────────────────────────────────── PART 1 — Show the product (5 to 10 seconds) Hold the product in your hand. Show the front. Show the label. If it is food or a consumable, open it and show the inside. If it involves your pet, film your pet near it. PART 2 — Talk about it (20 to 40 seconds) Answer these questions in your own words. Do not read them off a screen. 1. What made you try [Product Name] in the first place? 2. What do you actually notice after using it? 3. Would you keep buying it? Why? You do not have to answer all three. Two is fine. Just talk like you are telling a friend what you think. PART 3 — A real moment (optional but very useful) If you can catch a real reaction — your pet eating it, yourself using it, the product in action — film that. A real moment beats words every time. DO THIS ──────────────────────────────────────── Film near a window. Natural light is all you need. Hold your phone steady or prop it on something. Speak at a normal pace. Do not rush. Show your face at least once. Film horizontally if possible. DO NOT DO THIS ──────────────────────────────────────── Do not write a script and read it. It sounds fake. Do not film in a dark room or with a bright light behind you. Do not add filters or edit the video. Do not worry about being perfect. One take is completely fine. HOW TO SEND IT ──────────────────────────────────────── Reply to this message with the video attached. WhatsApp works fine for most videos. If the file is too large, upload to WeTransfer (wetransfer.com) and paste the link here. Please send by [DATE — give 5 to 7 days from today]. YOUR REWARD ──────────────────────────────────────── [USE ONE OPTION BELOW — DELETE THE OTHERS] Option A (Free order): Once we receive your video, place your next order as normal. Reply with your order number and we will refund it in full within 24 hours. Option B (Discount): Once we receive your video, we will send you a personal discount code for [X]% off your next order. No minimum. No expiry. Option C (Multiple months free): Once we receive your video, we will cover [X] months of [Product Name] for free. We will message you before each shipment to confirm your address. No action needed on your end. We keep our word. Every time. ONE LAST THING ──────────────────────────────────────── You do not need to mention any discount or reward in the video. Just give your honest opinion. That is all we want. [Your Name] [Brand Name]
Part 2 — Internal Guide (Do Not Send to Customer)

Your team's operating guide. Who to message first, how to filter videos before running ads, what makes a video ad-ready, and what never to do.

Who to Message First Internal
  • 1stCustomers who left a positive review. Already sold. Already vocal.
  • 2ndCustomers with more than one order. They came back. That means something.
  • 3rdCustomers who replied to a previous message with something warm. Relationship already exists.
  • 4thCustomers who tagged the product on social organically. They are already filming.
  • LastNew single-order customers with no prior engagement. Lowest probability. Do not start here.
What Offer to Make Based on Your Margin Internal
  • 50%+Margin above 50%. Safe to offer free product or multiple months free.
  • 30-50%Margin between 30 and 50%. Offer 50 to 70% discount instead. Not free product.
  • <30%Margin below 30%. Do not offer free product. Store credit or small discount only. Run the calculator first.
What to Do When Videos Arrive Internal
  • 1Download and save every video the day it arrives. Do not leave them sitting in a DM.
  • 2Upload all videos to organic social within the same week. Do not space them out. You need data fast.
  • 3Track each video separately: views, saves, comments, shares, profile visits.
  • 4After 5 to 7 days, identify the top 3 to 4 by engagement. These go to Meta next month.
  • 5Run them raw on Meta. No editing. No added music. No reframing. Raw is what works.
  • NeverSkip the organic test and go straight to paid. Organic is your free quality filter. Always use it.
Ad-Ready Video Filter (Check Before Moving to Meta) Internal
  • PassFace visible at least once in the video.
  • PassProduct shown clearly in the first 5 seconds.
  • PassNatural speech. Does not sound scripted or read off a screen.
  • PassMinimum 15 seconds long.
  • PassFilmed in adequate light. Not dark. Not backlit.
  • FailIf a video fails 2 or more of the above — post it organic only. Do not run it as a paid ad.
  • FailDo not run any video that mentions a competitor brand by name.
What Never to Do Internal
  • NoDo not ask customers to post on their own social at the same time. That is a separate campaign.
  • NoDo not ask for a 5-star review in the same message. One ask per conversation.
  • NoDo not give the same discount code to multiple customers. Always generate unique codes.
  • NoDo not follow up more than once if they do not reply. One reminder after 3 days. That is the limit.
  • NoDo not delay the reward after receiving the video. Send it within 24 hours. This formula runs on trust.

We’d love to partner with you and your team.

All prospective clients go through a discovery call before receiving a proposal. We then onboard a senior team that implements quick wins while prioritizing larger KPI’s based on realistic outcomes.

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