Omar Khalid
Litplus Creatives · Est. 2015 · Lahore / New York / Melbourne
I didn't start in marketing. I started with a camera.
In university, I picked up photography, then Photoshop, then video. One skill pulled me into the next. Through AIESEC I got serious about marketing. I interned at J. Walter Thompson — a multinational agency — while still a student, and by my third year I already had a full graphic design job at another agency. By the time I graduated in 2015, I knew how an agency ran, what most people got wrong, and what I'd do differently. So I started one.
Before I hire for anything, I learn it myself first. Every time.
SEO, paid media, ecommerce systems, web development, app development, content production — I built all of it before bringing anyone in. Not because I had to. Because I refuse to be the founder who can't see through what his own team is doing. No one dodges me. I know exactly how the work is done because I've done all of it.
My background is unusual for an agency founder. I hold a BBA in Finance and studied the ICAEW, ACCA — neither of which I ever practiced. But that combination taught me to think like a CFO and create like a director at the same time. Most agencies have one or the other. We have both.
Selling digitally is my core expertise. Not one channel, not one format — whatever it takes.
Social, paid media, SEO, ecommerce, a better website. I know which angles to take and when. I've sold $2 biryani, $40,000 designer kitchens, and $470,000 home bookings in tier-1 markets from developers. The price point changed but the discipline didn't.
Over $450 million in client sales generated in the last five years. $12 million in ad spend managed personally across Meta, Google, TikTok, LinkedIn, and Snapchat. 870,000+ orders processed. We've worked with Honda, Ferrero (Nutella, Tic Tac), Jockey, and American Tourister. I've consulted three provincial governments in Pakistan in collaboration with the World Bank.
In 2019 I built a large-scale web application — multiple dashboards, multiple databases — still running on AWS today. From 2021 to mid-2023 I taught 1,200 students across the world in live graphic design courses. One of them is now at Spotify's London office. I also run a Turkish rug brand. As a hobby, but also because I want to stay an operator, not just a strategist.
We don't take on many clients at once. That's intentional.
We go deep into every business we work with — not just the marketing side, but sales, operations, pricing, positioning. We believe true transparency is the only way this works. One side can't purely rely on the other. The client has to be in it with us and we have to be in it with them. That collaborative approach is why 65% of our clients double revenue in their first six months, and why our average client stays with us for 4.5 years. It becomes a relationship.
Most agencies fail their clients for the same reason every time.
They separate creative from performance. They hire data people who can't take creative risks, or creatives who can't read a number. Then they hand the account to a junior six weeks in. We don't do any of that. Creative is embedded in everything we do — it's not a department, it's how we think. Every person I hire has to be better than me at their craft. That's a genuinely high bar. The team we've built reflects it.
I've been in this since 2012. I've watched every platform rise, every algorithm shift, every easy-money period die. I do a lot of pro bono work alongside client work because I like innovating and I like being ahead. That's how I stay sharp.
People say business is business. For me this is personal. I've given a lot for it and I'm only interested in doing good, fair work. My goal is to be among the top 10 growth agencies in the world — not for the ranking, but because anything less feels like settling.