Rebuilding a Health Supplement Brand's Digital Marketing Across Every Channel
Neuvic Pharma had real products, doctor-recommended formulas, and a customer base that already trusted them offline. Their digital presence was a different story. When we started in August 2025, their Instagram had around 250 followers and had been essentially inactive. Their WordPress ecommerce site was built in a 2015 style, had no product trust signals, and was losing orders because buyers refused to complete purchases. One customer received a package and refused delivery outright, telling Haider he simply did not trust the seller. There was nothing to work with digitally. We started from zero.
As a result, the ecommerce problem came first because it was the most expensive. We scrapped the existing WordPress site and rebuilt on Shopify in September 2025. The new store was built around trust: DRAP-approved and Neu-Tested certifications displayed prominently, a full return policy, problem-based product filtering so customers could find supplements by what they needed rather than by product name, and copy written to be accurate and credible rather than claim-heavy. Product photography was produced using AI tools with Neuvic's knowledge and approval, because their budget did not allow for a full catalog shoot for 42 SKUs. UGC creators were brought in to test products and share genuine experiences on video. Those videos went on product pages. The goal was to make the store feel like something a person would trust with their health.
Social media ran alongside the ecommerce rebuild. Their Instagram content was rebuilt around a full-funnel sequence: awareness and education first, then product comparisons and before-and-after results, then trust content including UGC and medical professional reviews, then conversion-focused posts with offers and bundles. In addition, certified medical professionals were brought in on a limited budget to review specific products on camera. Their D3+K2 supplement was already the first large-dose version introduced in Pakistan and was being recommended by doctors, so we leaned into that credibility rather than building it from scratch. PUMSAW, their natural DHT blocker for hair loss, and Androweed, a high-dose supplement for men's health, both had strong organic responses from real users. Those responses went back into the content cycle.
Meta Ads Results
Meta Ads ran on a monthly budget of PKR 125,000 to 150,000. Early ROAS was 1.8x while the account and creative were finding their footing. By the time a major November sale event came around, the account had enough data and the creative was sharp enough to scale. That month: PKR 282,000 in spend, 415 orders, PKR 8.2M in revenue, 29x ROAS, with an average order value of PKR 20,000. That was not a fluke of the season alone. It was the result of four months of building the account correctly before asking it to perform at scale.
As a result, regular months now run at 2.2x to 2.8x ROAS with average monthly online revenue of PKR 400,000 to 500,000. Instagram reached 84,875 views in January 2026 alone, with 58,049 accounts reached, up 167.8% from the prior period. The account grew from 250 followers to 1,200. Profile activity in a strong period hit +4,580% compared to the window before Litplus took over. External link taps grew +16,800% in that same comparison.
"The results are showing. Everything looks really good. If this keeps going, within a few months the impact will be clear across the whole business."
Haider Sultan — CMO, Neuvic Pharma
