Brand venture building reached a national scale through our five-year partnership with Nayyer Carpets. We transformed a traditional manufacturer into a direct-to-consumer powerhouse by inventing their rug division from scratch. Litplus Creatives acted as the primary business architect, providing the product designs and managing inventory levels to meet exploding demand. We moved the business from a legacy WordPress site to a high-volume Shopify engine, scaling revenue from zero to 80 million PKR per month within eighteen months. This partnership established Nayyer Carpets as the first brand in Pakistan to dominate the rug market through pure performance marketing logic.
This operational depth resulted in a massive $10.7M in total Direct-to-Consumer (DTC) revenue over the course of our 4-year and 8-month partnership, alongside $1.4M generated through high-level carpet contracts.
Our role extended far beyond marketing; we operated the entire business infrastructure. We managed the costing, pricing, and complete P&L for the department to ensure every sale remained profitable. Our team handled the daily customer service operations, resolving up to 350 queries per day while tracking every package to ensure a 96% delivery success rate. By building an in-house content studio and training the client’s internal resources, we created a self-sustaining production engine. This operational depth allowed the brand to deliver to over 600,000 locations, including homes, hotels, and film sets across the country.
The brand's digital authority was built on extreme engagement and technical firsts. We were the first in Pakistan to use high-fidelity interior mockups, showing rugs in realistic settings like kids' bedrooms and elegant lounges. This strategy, combined with a massive library of user-generated content, resulted in an average of 30 comments per post and a peak return on ad spend of 34x. We managed the logistics partners and followed up on every order to maintain a strictly low 4% return rate. Today, Nayyer Carpets stands as a national brand built entirely on the technical and operational logic of Litplus Creatives.
