Global commodity & asset branding for Montfort was a project to fix a major fragmentation problem. The firm is a global leader with 15 offices in hubs like Geneva and Singapore, but their digital presence did not reflect that scale. For institutional investors and capital market partners, the brand looked like separate pieces instead of a single, interlinked operation. The goal was to take their global footprint and simplify it into one high-authority story that proves their synergy across trading, refining, storage, and transport.
We spent six months rebuilding the brand logic across four primary divisions: Montfort Trading, Montfort Capital, Montfort Maritime, and Fort Energy. We replaced the old site with a scene-based WebGL journey that moves the user through each business unit. By distilling their technical documents into clear value pillars, we ensured a CEO can understand how their divisions work together to create long-term value.
The final build integrated their sustainability and social impact work directly into the business narrative. This allowed us to detail their workforce of 27 nationalities and their partnerships with NGOs like The Doyenne Initiative, Mercy Corps, and the Red Cross. We transformed a complex global giant into a legible, authoritative brand that finally looks as serious as the work they do.