Our leading growth agency scaling the world's best ideas.
Access to the ideas and frameworks that power the world's best businesses.
Our growth investment vehicle partnering with the next wave of commerce.
Our leading growth agency scaling the world's best ideas.
Access to the ideas and frameworks that power the world's best businesses.
Our growth investment vehicle partnering with the next wave of commerce.
With deep roots in Fashion & Accessories, we understand the level of dedication and taste needed to cultivate an active following in the fashion space. Our expertise in performance creative, retail, and e-commerce equip us for any high-level engagement in fashion and accessories with brands like Merzo New York, JootiShooti, and Farah Talib Aziz.
We drive integrated growth strategies and execution for several Home Decor & Furnishings companies, and have generated digital sales for these businesses. Our portfolio includes brands like Knights & Castle, Nayyer Carpets, Sara Home, Zero Health Care, High Life and Minimal Space.
We're always looking at the next big thing in technology & SaaS and have done both agency work and strategic investment in many of them. We have close working relationships and advisory roles with brands like Scrift.io.
We are always on the move at Litplus Creatives as working with Luggage & Travel brands comes naturally. We've done digital strategy and growth work for brands like American Tourister, Travel Pro, Headgren and IT Luggage.
We have engaged with countless Beauty & Wellness challenger brands that have reshaped CPG, skincare, and wellness. Our clients executed over 150 million in follow-on capital last year alone. Portfolio brands include Neuvic, Hair Matters, Her Beauty and Conatural.
We focus on the systems branding and high-scale order generation required to sustain growth for high-volume F&B entities. Our expertise in performance marketing, digital systems, and creative production equip us for any high-level engagement in the culinary space with brands like Arcadian Cafe, Sids Kitchen, and Osh Cuisine.
Our understanding of the dynamic between product sell-through and digital media impact is core to our strategies for high-volume commodities. Our expertise in performance creative, ecommerce systems, and production equip us for any high-level engagement in CPG with brands like Fruitien Juices, Mehmood Rice and Idara Publications.
We recognize that the evolution of modern education demands a seamless integration of institutional prestige and high-performance technical architecture. From architecting complex, state-of-the-art learning management systems to driving high-scale enrollment cycles through integrated branding and performance marketing, our work serves as the structural foundation for Kingstone College, Chand Bagh School, Out-Class, and Litplus School.
With deep roots in the sectors building the nation's backbone, we understand the level of technical precision and scale needed to maintain industrial authority. Our expertise in creatives, sales, and digital production equip us for any high-level engagement in infrastructure and heavy industry with brands like AM Constructions, Maple Leaf Cement and British American Tobacco.
With passion in high-level institutional growth, we understand the technical complexity and strategic nuance needed to modernize public services and policy communication. Our expertise in strategic branding, digital systems, and global collaboration equip us for any high-level engagement in the public sector with entities like the World Bank, Planning & Development Department of Sindh & Punjab for Tourism and Ease of Doing Business initiatives.
We recognize that securing international institutional support relies on a sophisticated fusion of evocative storytelling and rigorous technical evidence. From producing the high-stakes documentaries and strategic reports that anchor global funding to branding the events that mobilize communities, our work has become a cornerstone for organizations like USAID, Alkhidmat Foundation, The Citizens Foundation, SOS Children’s Villages and Save the Children.
Our Thesis
Today, many digital marketers have a lack of creative know-how and an over-reliance on data analysis, which hampers their ability to take risks, think creatively, and deliver results for the businesses they represent.
Long story short…
We’re long overdue for a serious challenge to the status quo in advertising.
It’s no secret that tumultuous economic conditions both domestically and abroad have put pressure on the end consumer. Inflation, wage changes, and ballooning consumer credit are a steady stream slowly trickling down to the bottom line of many businesses. The next twelve to twenty-four months are crucial for companies to adapt marketing strategies that build for resilience.
Gone are the days of unchecked advertising spend. Margin is tight. Budget is tighter. And profit is hard to come by. What we have found over the last decade is that most advertising programs are not positioned to deliver OR track profit for advertisers. No wonder CMO tenure is the lowest it’s ever been.
The wake of this efficiency drop is creating advertising chaos for brands.
Urgent questions arise: how should we be allocating budget? What channels should we be investing in? How can we drive better efficiency? On LinkedIn and Twitter, there’s a lot of conjecture on all of these topics.
What we’ve understood about marketing teams needs to be re-thought in order to have success in today’s landscape. The old playbooks and frameworks are no longer effective. We have to realize that digital is no longer a "support" channel—it is the primary marketing channel. The feed is where the fate of a brand is decided.
And yet everybody is still slow to change.
Marketers must challenge the assumptions created by a previous generation with vastly different market conditions. They must adapt to a new era of advertising where channel innovation is much quicker, creative is the only thing that breaks through the noise, and competition is stiff.
In order to succeed, it’s important to first understand the history of how we got here.
Before, things were simpler.
The “golden age” of advertising saw the evolution of Madison Avenue and large agency holding companies. Advertisers benefited from a growing population and an insatiable demand for products. During this period, advertising was an art form. It revolved around the "Big Idea"—singular creative campaigns distributed via newspapers, magazines, billboards, and television.
Fundamentals never change. We still believe in the power of that Big Idea. It was the main instrument used to drive sales and market share. Back then, creative ideation was loosely rooted in data; it was about intuition and impact.
Slow channel innovation and uncertain marketing spend allocation were defining features of the era. Marketers evaluated performance based on whether overall sales went up. Simple. This allowed advertisers to trust their gut and go for the bold, creative risks that brands became known for.
These ideas used to live on billboards and in magazines, but today, they need a new home.
Social media advertising changed everything.
Facebook created the most efficient marketing platform in history. Billions of dollars poured into social acquisition as venture-backed companies used it as their primary engine for growth. At the same time, the Shopify ecosystem made it easier than ever for brands to get to market.
An entire generation of marketers became reliant on direct-response creative and the belief that a dollar into Facebook generated an accurate, guaranteed return. The era of easy growth was born. Shifting from larger creative campaigns to platform-native content, this period saw exponential growth in the efficiency of ad spend.
The single-channel agency and freelance economy carved out market share, while the old "Madison Avenue" players struggled to adapt. They were the days of arbitrage—where you could "hack" an algorithm or rely on cheap clicks to build a business.
However, this time was short-lived. A confluence of factors—Apple’s Tracking Transparency, channel saturation, and slowing platform growth—resulted in decreasing efficiency and fewer opportunities for easy wins.
The novelty of social ads has worn off. You can no longer just "hack" your way to the top. The era of easy growth is dead.
The DTC Era precipitated the intense period of competition we find ourselves in today. Most brands are digitally native, community centric, and visually sophisticated.
It’s easier than ever to launch a brand, and commoditization seems inevitable for most categories. Since March 2020, over 2.5 million Shopify stores have been created—a 201% increase. Competing on digital sales channels is now common ground.
Today, digital advertising represents over 70% of total advertising spend, and that number continues to grow. We have to realize that digital is no longer a secondary channel—it is the only channel that matters. The "Feed" is the new Madison Avenue. It is the new Super Bowl and the new storefront all at once. If your brand doesn't command attention here, it doesn't exist.
And while the customer journey has always been multi-touch, it’s harder than ever to measure or track. In the Dark Attribution Era, data is often lying to you. Marketers have forgotten the tried-and-true advertising strategies that made the Madison Avenue brands great. Agencies are failing clients because they lack the creative know-how to break through the noise.
Advertising on platforms has become more challenging. It requires more sophisticated creative strategies and a modern approach to the customer journey. Legacy brands will struggle to maintain market share if they do not adapt.
It’s no longer sufficient to run the same playbook. In a world where you can't track every click, you must build a brand that people actually remember.
So, how do you gather information that’s truly relevant about your customer and then act on that information? Stop searching for silver bullets. Stop searching for hires or new agencies who blatantly overpromise results or solely focus on what’s trending right now.
It’s time to start prioritizing systems-level thinking and a return to advertising fundamentals. We combine Madison Avenue's creative depth with a modern, logical system designed for the feed. This is how to unlock the new phases of growth over and over again.
Process: We equip your brand with a framework that allows you to launch and scale sustainable marketing programs with a view toward profitable incrementality. We don't just post content; we architect the digital fate of your brand.
Long-term oriented: Stakeholders need to be clear about the ultimate business outcome. We build a practical roadmap and identify the exact team members and partners needed to get there.
Integrated Tactics: Every marketing program must consider acquisition and retention as two sides of the same coin. We focus on the tactics that deliver the right mix for your business.
Measurement: In the "Feed First" era, you need on-the-pulse data that paints a clear picture of what’s working across the feed at a single point in time. We use simple, powerful data and AI tools to avoid over-complicating your decision-making process.
Creative: Every campaign should start small, be tested frequently, and scale in perpetuity. We have a specific process for deploying and improving how your creative resonates over time. We focus on quality, volume, and organic content, embedding creative into every single service we offer at Litplus.
Efficiency: Newer marketing programs do not deserve higher spend until they prove scalability. We look at overall MER and spend pragmatically based on your revenue and profitability targets.
Equipped with the right partners, agile businesses can deploy smart marketing & advertising strategies that win mind and market share. Strong growth today necessitates research, frameworks, and toolsets that empower brands to find gateways to growth.
Over the past fourteen years, we’ve helped B2C commerce companies implement successful revenue programs that deliver sustainable growth over time.
—
If you’d like to learn more about how we partner with our portfolio of brands, schedule a free discovery call with our team
Book a Call