The visual system is inconsistent.
Fonts, spacing, button styles, border radii, section widths and image treatments change across the site instead of feeling like one deliberate system.
CWX
Scope of Work & Investment Summary
Base Website Refresh
CAD $3,000
A visual and usability refresh of the existing Wix website. The current site and core content remain in place, while the experience is cleaned up, reorganized and made more consistent across desktop and mobile.
A Complete Base Project
The CAD $3,000 base refresh is a complete project. The cost allocation is provided for transparency and does not represent separately removable items.
Add-ons are separate and can be selected independently. The final project value will update according to the add-ons CWX chooses to include.
Base Website Refresh
What the CAD $3,000 Refresh Includes
Included
Refresh the fonts, colours, spacing, buttons, section styles and image treatment so the website feels like one consistent system.
Why This Matters to CWX
Their current website uses the same brand elements inconsistently across pages. For an enterprise consultancy, consistency directly affects how established and credible the company feels. Bop Design's 2026 B2B guidance specifically recommends consistent typography, colours, imagery and UI patterns, while its 2026 branding research recommends system-based components instead of one-off design decisions.
Not Included
A full CWX rebrand, brand strategy or company-wide brand guidelines.
Included
Reorganize and redesign the homepage so visitors understand CWX faster, see its strongest proof earlier and move naturally from services to results, case studies and contact.
This includes improving the existing services, statistics, solutions, Google Cloud credentials and testimonial sections. These are all already major parts of the current homepage.
Why This Matters to CWX
CWX sells complex, high-value services. Its homepage therefore needs to establish capability and trust quickly. Pathways Digital's July 2026 B2B trust analysis found that specific outcomes, named case studies and third-party proof carry more weight than general marketing claims.
Included
Fix sections where labels, headings and body copy currently run together or are difficult to scan.
Content will be separated into clear labels, headings, supporting copy and calls to action without unnecessarily rewriting the existing messaging.
This problem is visible across the current site. For example, the About page currently uses a label followed by a bold opening sentence and then body copy rather than a clear section structure.
Why This Matters to CWX
Their subject matter is already complex. The website should make it easier to understand, not harder. Bop Design's 2026 B2B guidance places clarity and clean messaging at the centre of modern B2B website design, while its Integrate case study shows how reorganising complex information around capabilities and buyer needs improved the experience.
Not Included
Full website copywriting or rewriting every page from scratch.
Included
Improve how AI / ML, Platform, Data and Security are presented across the homepage and existing Services page.
Each area will be easier to understand and connect more clearly to relevant proof, case studies and next steps.
CWX already has substantial service content covering these four areas.
Why This Matters to CWX
A prospective client needs to understand more than the service name. They need to see what problem CWX solves, what CWX actually does and evidence that it has done it before. Evoke Studio's 2026 professional-services guidance describes the website as a credibility filter, while its consulting guidance recommends using specific case studies and outcomes to demonstrate expertise.
Not Included
New standalone service pages. These are available separately as an add-on.
Included
Replace the current static world map with an interactive office experience.
Visitors will be able to interact with office markers and see useful information such as location, address, contact details and approved office imagery where available.
Why This Matters to CWX
The current map communicates that CWX is global, but it does not let visitors do anything with that information. Google Maps Platform's current Locator guidance recommends interactive maps that expose useful location details rather than forcing users to leave the site to find them. Google also supports importing Business Profile information such as contact details and photos into location experiences.
Not Included
Complex geolocation systems, advanced map applications, custom backend systems or large API integrations.
Included
Improve how CWX's Google Cloud awards, specializations and partner credentials are presented and link them to the official Google Cloud partner profile where appropriate.
The current homepage already contains several significant Google Cloud credentials, including Partner of the Year awards and Premier Partner status.
Why This Matters to CWX
These are independent proof from the exact ecosystem CWX sells into. Pathways Digital's 2026 B2B trust analysis found that third-party validation and named evidence carry more credibility than company-controlled claims.
Included
Improve the testimonial section so client proof feels more human and clearly connected to the person and company behind each quote.
Approved portraits, logos or other client assets can be used where available.
Why This Matters to CWX
CWX sells expertise and execution. Named customers and specific outcomes therefore matter more than generic praise. Pathways Digital's 2026 research specifically identifies named case studies and verifiable outcomes as stronger trust signals for B2B buyers.
Not Included
Using client portraits or other assets that CWX does not have approval to publish.
Included
Simplify and redesign the existing contact form.
The form will focus on what the visitor needs help with rather than requiring them to understand CWX's internal departments. Field wording, choices, CTA and desktop/mobile presentation will also be improved.
The current form asks visitors to choose a CWX department, enter “special interests” and manually type how they heard about CWX.
Why This Matters to CWX
A high-intent visitor should not have to work through unnecessary questions before contacting the company. Fernside Studio's June 2026 B2B form analysis recommends reducing field friction and reports stronger completion from shorter forms. Understory's March 2026 analysis similarly recommends limiting B2B enquiry forms to the information actually needed to start the sales conversation.
Not Included
CRM rebuilds, sales automation or redesigning CWX's internal sales process.
Included
Introduce a compact persistent header and appropriate back-to-top behaviour on long pages.
Why This Matters to CWX
Several CWX pages contain substantial amounts of content. 2026 B2B navigation guidance recommends compact sticky navigation on long service pages because it keeps important navigation and actions accessible without forcing visitors to return to the top.
Included
Add purposeful Wix-native hover states, transitions and light motion where they improve the experience.
The goal is to make the site feel more polished without turning it into an animation-heavy website.
Why This Matters to CWX
Veza Digital's 2026 enterprise website research recommends restrained micro-interactions that guide attention and improve comprehension, while warning against heavy WebGL, excessive motion and novelty that can hurt enterprise credibility and performance.
Not Included
Large custom animation systems, heavy 3D/WebGL experiences, complex custom-coded interactions or major Velo development.
Included
Review and correct mobile layouts across the refreshed website.
Spacing, typography, images, forms, buttons and section layouts will be adjusted where needed rather than assuming the desktop design will automatically translate correctly.
Why This Matters to CWX
Enterprise decision-makers still encounter websites across multiple devices. Veza Digital's 2026 enterprise research treats mobile usability as a baseline requirement and specifically identifies readable typography, touch-friendly navigation and consistent functionality as necessary for enterprise websites.
Included
Apply light visual improvements where needed so these sections feel consistent with the refreshed website.
The existing case-study system is already substantial, with 20 published projects covering AI / ML, Data / Analytics, Infrastructure, Migration and Security / Compliance.
Why This Matters to CWX
This content is already one of the strongest parts of the website. The goal is not to rebuild it unnecessarily, but to make sure the presentation supports the new visual system. Evoke Studio's 2026 consulting guidance identifies detailed case studies with specific problems, approaches and outcomes as particularly valuable for companies selling expertise.
Not Included
Rewriting, individually redesigning or manually optimizing every existing case study, article, event or press release.
Included
Bring the existing Technical Support page and form into the refreshed visual system so it feels connected to the rest of the website.
Not Included
Changes to CWX's actual support process, ticketing system or customer-service workflow.
Included
Review the refreshed website across desktop and mobile, correct visual inconsistencies and test the main forms, links and interactions before completion.
Base Cost Breakdown
CAD $3,000 Base Refresh Allocation
The CAD $3,000 base refresh is a complete project. The allocation below is provided for transparency and does not represent separately removable items.
Swipe horizontally to view the full table →
| Project Component | Allocation |
|---|---|
| Visual Direction + Design System | CAD $700 |
| Homepage + Core Page Redesign | CAD $1,000 |
| Mobile Optimization + Responsive Cleanup | CAD $500 |
| Supporting Pages + Content Consistency | CAD $450 |
| Final Polish, QA + Launch Readiness | CAD $350 |
| Total | CAD $3,000 |
Bonus
Interactive Global Offices Experience — Included at No Additional Cost
Add-ons
Additional Opportunities Identified During the Review
Add an AI website agent that can answer questions using approved CWX information, explain services, surface relevant case studies and help visitors reach the right person.
There is also a fairly obvious irony here: CWX already builds and deploys advanced AI solutions for its clients, but its own website does not currently give visitors an AI-powered experience. For a company positioning itself as an agentic AI leader, this is one of the clearest opportunities to make the website demonstrate the technology CWX already sells.
Because you’re already viewing this scope on my website, you can try the same type of AI website agent here yourself. Ask it about this scope, my services, pricing, previous work or anything else on the site to see how the experience works in practice.
CWX already has enough structured service and case-study knowledge to make this genuinely useful rather than a generic chatbot. Its case-study library alone contains 20 real examples across its core practice areas.
Why This Matters to CWX
Their services are complex. Visitors may understand their business problem without knowing whether they need AI / ML, Platform, Data or Security. An agent can help them find the right information immediately instead of requiring them to search through the site.
This also fits the direction of enterprise websites in 2026. Veza Digital identifies AI-powered personalization and intent-based experiences as one of the enterprise trends with practical value when they improve relevance rather than add novelty.
Includes
- AI agent setup
- Training on the existing public CWX website
- Services and company information
- Existing case-study knowledge
- Up to 30 additional approved documents or knowledge sources supplied by CWX
- Lead qualification and routing
- Human handoff where required
- Website integration
- Testing and refinement
Not Included
Large internal knowledge libraries beyond the included allowance, custom CRM development, unlimited workflow development, large third-party integrations, third-party subscription or usage costs, or functionality outside the agreed agent setup. Any larger knowledge requirement can be scoped separately.
CAD $2,500Set up and connect Google Search Console so CWX can properly monitor how the site appears and performs in Google Search.
Why This Matters to CWX
CWX currently has no Search Console setup. Search Console provides the data needed to see which queries show the website, which pages receive impressions and clicks, their average positions and whether pages are being indexed correctly. Google's Search Console documentation identifies these as the core performance measurements used to understand and improve search visibility.
Includes
- Search Console setup and verification
- Wix connection
- Sitemap check
- Indexing review
Not Included
Ongoing SEO management, content production, backlink work or monthly reporting.
CAD $500Review and improve how CWX is discovered through traditional Google Search and AI platforms such as ChatGPT, Gemini and Perplexity.
CWX already has a large amount of useful content. The opportunity is to make that content easier for both search engines and AI systems to understand and surface.
Why This Matters to CWX
Their current Wix dashboard shows no meaningful visibility across the AI platforms being tracked. That alone does not prove an SEO problem, but the wider 2026 data shows a real opportunity.
Victorious' May 2026 study of 177 brands found that 89.8% had no measurable AI mentions across eight major platforms. Its July follow-up found AI systems could correctly recognize 96% of tested brands, yet 89% were still absent from category-research answers. In other words, being understood by AI does not mean being recommended by it.
Bop Design's March 2026 B2B GEO guidance also specifically recommends clearer information architecture, entity positioning and authority signals for companies trying to appear in AI-generated research.
A separate 2026 analysis covering more than 600,000 ChatGPT citations found that citations and brand mentions are not the same thing, meaning CWX needs to think about both being used as a source and actually being named as a relevant provider.
Includes
- Google search visibility review
- AI visibility review
- Existing content assessment
- Search/service opportunity mapping
- Internal linking improvements
- Page structure recommendations
- Existing content optimization recommendations
- AI citation and mention opportunities
- Priority action plan
Not Included
Ongoing SEO retainers, regular content production, digital PR, backlink campaigns, monthly management or guaranteed rankings/AI citations.
CAD $2,000Create individual pages for:
- AI / ML
- Platform
- Data
- Security
CWX already has enough service information and client proof to support deeper pages rather than relying only on the short sections currently contained within the main Services page.
Why This Matters to CWX
Enterprise buyers researching one specific problem should be able to explore that capability without reading through every CWX service. Bop Design's 2026 work for Integrate specifically used dedicated capability, role and industry pages to make a complex B2B offer easier for prospects to understand, while also bringing case studies and customer proof closer to the relevant services.
Includes
- Individual service-page layouts
- Organization of existing service information
- Relevant case studies
- Existing proof and credentials
- Calls to action
- Internal linking
Not Included
Full copywriting from scratch, new technical research, custom calculators/tools or unrelated functionality.
CAD $1,500Build Your Project
Select the Add-ons CWX Would Like to Include
The CAD $3,000 base website refresh remains fixed. Add or remove any of the options below to see the final project value update automatically.
Your Project
Visual Direction + Design System
CAD $700
Homepage + Core Page Redesign
CAD $1,000
Mobile Optimization + Responsive Cleanup
CAD $500
Supporting Pages + Content Consistency
CAD $450
Final Polish, QA + Launch Readiness
CAD $350
Project Total
CAD $3,000
70% Advance
CAD $2,100
30% on Completion
CAD $900
Project-Wide Exclusions
Outside the CAD $3,000 Base Refresh
Unless specifically added to the project, the base CAD $3,000 refresh does not include:
- Full corporate rebrand or brand strategy
- Complete website copywriting
- New custom applications
- Major Velo development
- Complex custom animation systems
- CRM or internal sales-system changes
- SEO or AI-search campaigns
- Ongoing content production
- Rewriting historical website content
- Manual redesign of every CMS entry
- Large third-party integrations
Anything outside the agreed scope will be discussed and approved separately before additional work begins.
Payment & Terms
Payment
The final project value will be based on the CAD $3,000 base website refresh plus any add-ons selected by CWX.
- 70% advance before work begins
- 30% upon completion of the agreed project scope
For the CAD $3,000 base refresh alone, this is CAD $2,100 in advance and CAD $900 upon completion.
If add-ons are selected before the project begins, they will be included in the total project value and the same 70% / 30% structure will apply.
Work Commencement
Work begins once the applicable advance payment has been received as cleared funds in our designated bank account and the required initial access and information have been provided.
A transfer receipt or payment confirmation does not constitute receipt until the funds have reached our account.
Payment Method
Payment will be made by direct bank transfer to the designated Litplus Creatives bank account in Pakistan.
If CWX prefers a local transfer within Pakistan, an additional 4% tax will apply.
Taxes & Fees
All prices are exclusive of applicable taxes and fees unless specifically stated otherwise.
Any withholding tax, income tax, sales tax, government levy, bank charge, intermediary-bank charge, transfer fee or other applicable deduction is the responsibility of the client.
Payments should be made so that the amount received by Litplus Creatives equals the amount due.
30-Day Engagement
The project is a 30-calendar-day engagement, with an estimated 3 to 4 weeks of active work.
Delays in CWX feedback, approvals, content or access do not extend the engagement. If these delays prevent completion within 30 days, remaining work may be rescheduled based on our availability and the remaining 30% payment will become due.
Delays caused by Litplus Creatives will not count toward the 30 days.
Feedback & Revisions
Javeria will serve as the only CWX point of contact for feedback, approvals and project-related communication. Feedback should be consolidated before submission.
The project includes up to two rounds of revisions. Minor final corrections do not count as a revision round.
Additional Scope
Anything not included in the approved base scope or selected add-ons is considered additional work.
No additional paid work will be undertaken without CWX approval.
Third-Party Costs
Paid stock imagery, software subscriptions, applications, plugins, licences, AI usage charges and other third-party costs are not included unless specifically stated.
Any such cost will be discussed with CWX before it is incurred.
Selected Add-ons
If CWX selects an add-on, we will confirm any additional access, information, content or approvals required before that work begins.
Add-ons selected after the project begins may require an adjustment to the timeline.
Final Payment
The remaining 30% is due upon completion of the agreed scope and must be paid within 7 calendar days of completion.
This applies regardless of CWX's internal approval or payment-processing timelines.