AED 30,000 – 45,000 / Month
Based on current enquiry volume, this range is sufficient to support the initial calibration period.
This proposal was prepared following internal discussions around lead quality, buyer intent, and sales effectiveness for your UAE operations. It was not created as a speculative pitch.
It was requested after a preliminary small-scale audit was shared internally and reviewed by the GM. The objective of this document is practical: to outline a clear, operational approach to improving the quality of enquiries reaching your sales team, without increasing spend, and without disrupting existing structures.
This work is being proposed by Litplus Creatives, led by a team with long-term experience operating digital systems at commercial scale across multiple industries. Over the last 14 years, our work has involved selling across a wide range of price points and decision cycles — from low-ticket consumer products to high-consideration, high-value purchases — with a consistent focus on buyer behaviour, intent, and conversion systems.
How buyers are educated before sales involvement, and how gaps in that process reduce leads quality significatnly, resulting in slower, harder sales.
This work is run through marketing, but it is focused on what reaches sales team.
This proposal is intentionally detailed. It includes:
Details are included so this can be evaluated operationally.
The sections that follow first establish relevant experience and prior work, then move into a clear diagnosis of the current situation, followed by the proposed correction, scope, and terms.
The intent is to make this document usable in a room — for discussion, challenge, and decision-making — without requiring additional explanation to understand what is being proposed.
The following examples are included to establish scale, and evidence of experience operating systems where buyer intent, qualification, and sales conversion materially affect outcomes and revenue.
Led brand revision and ecommerce-led growth for a national carpets and rugs manufacturer in Pakistan.
Work covered full-funnel execution, buyer segmentation, product framing, and sales enablement across residential, hospitality, and large commercial buyers over multiple years.
Drove long-term ecommerce growth for the Pakistan market of a global apparel brand across multiple years.
Engagement involved sustained performance execution, demand shaping, and operational alignment between marketing and sales-driven fulfilment.
(Client under NDA) Supported digital growth for a premium fragrance brand operating across Saudi Arabia and Qatar.
Work focused on scaling acquisition while maintaining buyer quality and margin discipline at high volume. Client name and commercial specifics available under NDA.
A recorded client review is available showing a live call discussion reflecting on execution quality, understanding, and working relationship. A written excerpt is provided below, with the option to view the short video recording if preferred.
You are already generating leads.
Sales teams are receiving calls and WhatsApp messages, but internal feedback is that a large portion of these leads are not serious buyers. Lead quality is low.
Sales time is spent filtering leads instead of progressing deals.
Serious buyers are mixed with non-serious ones.
Marketing expense continues without knowing what is actually working.
This work focuses on the quality of leads that reach your sales team.
Today, a large share leads require basic clarification before a serious conversation can even begin. Pricing, EOI, escrow details, new apirport noise, Oqood (DLD) registration fee, net ROI, project delay compensations, future service charges, oversupply risk, schools and hospitals, timelines, and more are often unclear at first contact.
That cost of information is currently carried by your sales team, which is also burdened with leads expectation management, not just sales.
We work before sales team does, so buyers arrive better informed and with clearer intent and expectations.
Fewer conversations that go nowhere.
More leads that are already aligned with the project.
Less time spent explaining fundamentals.
More time spent progressing capable and wide range of buyers. Not just Pakistanis.
If only part of the complete solution outlined in this proposal is selected, the expected outcome changes materially.
This work covers the full buyer journey, from first impression to speaking to sales. That outcome cannot be achieved if only parts of the journey are addressed.
Where the full scope is not taken up initially, the work should be understood as exploratory rather than outcome-driven. In that case, we will recommend which components to start with, based on where value is currently being lost.
This work is judged using one indicator only.
A serious lead means:
The buyer understands the project at a basic level.
The conversation moves beyond basic explanations.
Sales team is discussing suitability, timing, or next steps.
Sales conversations move past basic explanation earlier.
Buyer intent is clearer at first contact.
Sales prioritisation becomes obvious without discussion.
Time is spent progressing capable buyers instead of qualifying leads.
THE CORE PREMISE
The same approach that has rapidly scaled one of the most effective real estate businesses in the world by treating media, marketing, and sales as one operation.
This proposal applies that model in a structured, project-specific way.
To see how the model is winning and how it scaled so fast, hit search below.
This approach ensures that:
Buyers arrive better informed
Basic clarification is reduced
Leads conversations move faster
All parts of this strategy are designed, executed, and adjusted under one direction. The Rayn Serhant model. Content, social media distribution, paid media, website structure, and search visibility are planned together as one engine and refined continuously using live sales team feedback.
This work operates before sales involvement. It focuses on structuring information, visibility, and enquiry paths so buyer intent is clarified earlier in the journey.
The objective is not to increase enquiries, but to influence which enquiries occur at all, and in what state buyers arrive when they do.
All subsequent strategy and execution layers exist to support this approach.
Information is surfaced in a fixed order, based on how buyers typically research, compare, and decide.
Different buyer types are addressed separately. Core project understanding comes before detail. Detail comes before proof. Proof comes before contact.
This order is adjusted using live enquiry patterns and sales team feedback.
Content is produced as buyer-facing material used during research.
It includes:
Content is created in batches and reused across platforms.
Distribution is treated as deliberate placement.
Content is published across:
Distribution includes both public publishing and direct handling of inbound interest.
Inbound handling covers:
The distribution keeps buyer-facing material visible, current, and accessible during the period buyers are actively researching and comparing between options.
Paid media runs on Meta and Google. Existing and new content is used in ads and tested in parallel.
Optimized Constantly:
Retargeting is applied based on buyer behaviour, including video engagement, website visitors and prior interaction.
The website is used as the primary intake point. Project-specific landing pages are used with well thought buyer psychology contnent writing, instead of a general brochure site. These pages organise information in the order buyers typically look for it during research.
The page includes:
All enquiries pass through this page before reaching sales.
The page exists to reduce basic clarification at first contact and bring structure to how interest is captured.
Leads are tracked using a shared lead file with the sales team. The file contains simple status columns only:
Sales updates this as part of normal follow-up.
No reports are created. No additional meetings are required.
This file shows how enquiries move after contact.
Repeated questions are identified.
What sales is repeatedly asked is addressed in the next round of content and web updates.
Search is treated as another way buyers find the project. Project pages are structured so buyers searching on Google can reach clear, project-specific information instead of third-party listings or agent pages.
Search visitors are directed to the same project landing page used elsewhere, where information is presented clearly and enquiries are captured.
This ensures buyers who discover the project through search enter through the same page and contact points as everyone else.
Where buyers currently drop out, and how each point is addressed operationally.
Pillar: Short, mobile-first property teasers
What’s missing: Short vertical clips designed for feed discovery (Reels, Stories, TikTok pacing).
Why buyers eliminate: If they can’t get it in 5 to 10 seconds, they scroll and forget. Slow model-house videos don’t create first-layer understanding or shareability.
How to fix (steps):
Examples:
Pillar: Full tours and walkthroughs, long-form
What’s missing: Long-form walkthroughs (YouTube + long IG videos) that answer real buyer questions.
Why buyers eliminate: Serious buyers do a second phase. They want depth to verify layout logic, usability, and trade-offs. Without long-form, interest doesn’t mature into trust.
How to fix (steps):
Examples:
Pillar: Explainer carousels that work like decision cards
What’s missing: Carousels that compress the full project story into saveable, forwardable cards.
Why buyers eliminate: People compare multiple projects fast. If your feed doesn’t help them compare, they move to the page that does.
How to fix (steps):
Examples:
Pillar: Educational content, market updates, buying process help
What’s missing: Advisor-style posts that teach buyers how to think and what to check.
Why buyers eliminate: Mid-market buyers are cautious. If your page only promotes, it looks like marketing. Education signals competence and reduces fear.
How to fix (steps):
Examples:
Pillar: Lifestyle + community content
What’s missing: Daily-life visuals and community fit, not just property visuals.
Why buyers eliminate: Without lifestyle, the project stays a concept. People can't picture themselves there, so they don’t emotionally shortlist it.
How to fix (steps):
Examples:
Pillar: Neighborhood and what’s around it clarity
What’s missing: Clear, repeated surrounding-area proof (not vague location mentions).
Why buyers eliminate: Location filtering happens early. If “what’s around” is unclear, buyers assume inconvenience and drop.
How to fix (steps):
Examples:
Pillar: Schools and family infrastructure
What’s missing: Schools, healthcare, family convenience made visible as a pillar.
Why buyers eliminate: Families silently disqualify projects when schools and family infrastructure are not obvious. Investors also care because rental demand depends on it.
How to fix (steps):
Examples:
Pillar: Trust + transparency posts, decision-enabling info
What’s missing: Direct answers to money questions: affordability, fees, service charges, long-term cost.
Why buyers eliminate: Cost-sensitive buyers assume hidden costs when information is vague. They don’t argue. They leave.
How to fix (steps):
Examples:
Pillar: Off-plan confidence signals, reassurance
What’s missing: A visible reassurance system: protections, project status, realistic milestones.
Why buyers eliminate: Off-plan skepticism is real. Proof reduces risks.
How to fix (steps):
Examples:
Pillar: Construction progress + interactive engagement
What’s missing: Interactive content that shows responsiveness and presence.
Why buyers eliminate: Real estate is trust plus response. If the page doesn't feel alive, buyers assume slow handling.
How to fix (steps):
Examples:
Pillar: Testimonials, buyer stories, real social proof
What’s missing: Buyer voices and buyer journeys. Not just leadership.
Why buyers eliminate: Owner content is authority. Buyers want validation and lived experiences. Without it, trust stays unanchored.
How to fix (steps):
Examples:
Pillar: Investor-focused content with real numbers
What’s missing: Structured investment case: rental logic, demand logic, yield logic, exit logic.
Why buyers eliminate: Investor buyers compare with math. If you don’t show structured numbers, they assume the deal doesn’t stand up.
How to fix (steps):
Examples:
Pillar: Influencer collaborations + third-party credibility
What’s missing: External validation. Not just internal claims.
Why buyers eliminate: International buyers rely on third-party voices to reduce uncertainty. If only you talk about you, it feels risky.
How to fix (steps):
Examples:
This section defines what is executed to support the strategy above. It covers content production, website delivery, search visibility, and paid media. All items listed below are ongoing and coordinated.
Content is produced continuously and used across social, ads, website, and search.
Monthly output includes:
Total monthly output: 45–60 content pieces distributed across Instagram, Facebook, TikTok, and YouTube.
A project-specific landing page is built and maintained. The page is used as the single reference point across Content, Ads, and Search.
The page includes:
Purpose: Reduce first-call clarification and structure incoming interest.
Search is treated as an active discovery channel.
Paid media runs continuously on Meta (Instagram / Facebook) and Google Ads.
Meta includes:
Google includes:
All paid traffic is directed to the project landing page.
All resources listed below are dedicated to this engagement only. They work together under one direction. They are not shared across unrelated accounts.
Owns delivery across all parts of the work. Sets weekly priorities and sequencing. Ensures execution stays aligned to buyer behaviour and sales feedback. Coordinates with sales team.
Plans & captures on-site footage/progress/sales agents educating. Provides real visuals of the project and surroundings. Shoots both short-form and long-form content.
Runs Meta and Google campaigns. Manages testing, iteration, and budget deployment. Works directly from produced content.
Researches in demand search quries and article publishing. Maintains AI discovery readiness. Ensures consistency between search, content, and landing pages.
Edits all video output. Creates animated and transition-based content. Edits both short-form and long-form formats.
Writes the 8 monthly articles. Writes scripts for short-form and long-form video. Writes captions and carousel copy used across social and ads.
Creates and implements social media strategy. Handles timely publishing across platforms, comments, and inbox. Maintains response speed and clarity. Ensures buyer-facing communication stays consistent.
Designs carousels, statics, YouTube thumnails and ad visuals. Supports both organic and paid content use.
Creates/maintains the project landing page. Handles updates, fixes, and performance. Ensures enquiries are captured reliably.
Professional tools used for: Production, Editing, Publishing, Advertising and Tracking
This investment covers the strategy, scope of work, and resource allocation detailed above.
Media spend on platforms (Meta/Google) is separate and remains under your control with your own payment method (payment cards).
50% payment due at start of engagement. Remaining 50% due upon project delivery (payable within 7 days).
Prices exclude withholding tax (4%) and other applicable taxes. FBR tax challans provided within 35 days after issuing payment.
Cheque deposit into designated bank account only. Details provided on invoice. No payments collected from company offices.
This work builds over time.
Early changes should begin to appear during the engagement, while the full effect continues to build.
If a shift in sales conversations and lead quality is not evident to the sales team after 120 days, this engagement should not continue.
Based on current enquiry volume, this range is sufficient to support the initial calibration period.
You will know through sales conversations. Calls move past basic explanation faster. Buyer intent is clearer earlier. Sales team spends less time filtering leads.
Very little. We keep a shared leads file which sales updates as part of their normal follow-up. We require simple columns only:
This gives us a clear view of what happens to leads after they reach sales, without changing how your team already works.
No. We do not ask you to replace anyone upfront. At the start, we work with your existing setup and focus only on what happens to leads once they reach sales.
That gives you a clear basis to decide what to keep, what to adjust, and what to stop later. Any change to agencies or spend should come after you can clearly see which leads are worth keeping and which are not.
Then the work is not doing its job. Volume alone is not the objective. If leads continue to behave the same way once they reach sales, nothing is hidden or reframed.
It is built to be reused. What is established here applies across projects: how leads are framed, how intent is clarified, and how sales quality is protected. Once that baseline is in place, it can be applied to future launches without starting from scratch.