Litplus Creatives

2026 Lead Intake Strategy

Improving buyer quality before your sales team gets involved.

A controlled intake system that reduces low-intent enquiries and increases serious buyer conversations without increasing spend.

A Proposal
01 // DIAGNOSIS

Current Situation

You are already generating enquiries.

You are already spending significant monthly budget to do so.

Sales teams are receiving a high volume of calls and WhatsApp messages, but internal feedback is that a large portion of these enquiries are not serious buyers. Lead quality is low.

AS A RESULT:
!

Sales time is spent filtering intent instead of progressing deals.

!

Serious buyers are mixed with non-serious ones.

!

Marketing spend continues without confidence in what is actually working.

02 // THE CORRECTION

What We Correct

This work focuses on the quality of enquiries that reach your sales team.

Today, a large share of incoming calls and WhatsApp messages require basic clarification before a serious conversation can even begin. Pricing, location, availability, timelines, and suitability are often unclear at first contact.

CONSEQUENCE

That cost is currently carried by your sales team.

We work on the marketing layer before sales engagement so buyers arrive better informed and with clearer intent.

Practical Outcomes
01

Fewer conversations that go nowhere.

02

More enquiries that are already aligned with the project.

03

Less time spent explaining fundamentals.

04

More time spent progressing buyers who are capable of moving forward.

03 // PERFORMANCE SIGNAL

What Changes

We measure this work using one indicator only.

Serious buyer conversations reaching sales each week.

SYSTEM DEFINITION

A serious buyer conversation means:

The buyer understands the project at a basic level.

The conversation moves beyond first explanations.

Sales is discussing suitability, timing, or next steps.

ASSUMED CURRENT SITUATION
5–8 Serious Conversations / Week
TARGET SIGNAL
WITH THIS SYSTEM IN PLACE
12–18 Serious Conversations / Week
04 // THE SHIFT

What Sales Will Notice

Conversations reach suitability faster.

Buyer intent is clearer earlier.

Sales prioritisation becomes obvious.

05 // ENGAGEMENT TERMS

Commercial Logic

MONTHLY INVESTMENT

AED 30,000

This investment covers the active management and correction of what reaches your sales team on an ongoing basis.

EVALUATION WINDOW

90-Day Assessment Period

The engagement is assessed over a 90-day period. That period is sufficient to judge whether sales conversations are materially improving in quality and seriousness.

MEDIA ALLOCATION

Direct Platform Spend

Media spend is separate and remains under your control.

STANDARD OF CONTINUITY

If a clear shift in conversation/lead quality is not clearly evident to the sales team after 90 days, this engagement should not continue.

ADVISORY

AED 30,000 – 45,000 / Month

Based on current enquiry volume, this range is sufficient to support the system architecture during the initial calibration period.

06 // SPECIFICATIONS

What This Is Not

LIMITATION // 01

This is not a promise of sales or revenue.

LIMITATION // 02

This is not a guarantee against market conditions.

CORE INTENT

This work exists so buyers arrive better informed before speaking to sales, so it takes less time and effort for the final decision.

07 // FAQ

Common Queries

VERIFICATION

How do we know this is working without relying on reports or dashboards?

You will know through sales conversations. Calls move past basic explanation faster. Buyer intent is clearer earlier. Sales spends more time progressing and less time filtering.

SALES REQUIREMENT

What do you need from our sales team for this to work properly?

Very little. We keep a shared leads file which sales updates as part of their normal follow-up. We require simple columns only:

// first follow-up done // second follow-up done // site visit scheduled // site visit completed // booking scheduled

No commentary. No reports. No extra meetings. This gives us a clear view of what happens to leads after they reach sales, without changing how your team already works.

TEAM STRUCTURE

Do we need to change our existing agencies or internal team?

No. We do not ask you to replace anyone upfront. At the start, we work with your existing setup and focus only on what happens to leads once they reach sales.

That gives you a clear basis to decide what to keep, what to adjust, and what to stop later. Any change to agencies or spend should come after you can clearly see which leads are worth keeping and which are not.

PERFORMANCE FAILURE

What happens if lead volume stays the same but quality doesn’t improve?

Then the work is not doing its job. Volume alone is not the objective. If leads continue to behave the same way once they reach sales, nothing is hidden or reframed. That outcome is visible quickly and informs the decision on whether this should continue.

SCALABILITY

Is this built for one project only, or can it be reused across future launches?

It is built to be reused. What is established here applies across projects: how leads are framed, how intent is clarified, and how sales quality is protected. Once that baseline is in place, it can be applied to future launches without starting from scratch.

Grow your business with "new" digital strategies.

Book a call with our team and we’ll show you the roadmap to lift your brand and revenue through digital strategies.