A focused brand identity for NOG, establishing its logo, colours, typography and visual direction for a consistent and confident launch.
A focused starting point for the brand identity, based on the direction established during our consultation.
Audience
Our initial discussions covered a broader childrenswear range, but the strongest opportunity emerged around girls approaching the tween and early-teen years — an age where the choice between younger childrenswear and more adult styles becomes increasingly limited. This gives NOG a much clearer starting point for the brand.
Customer
NOG has two audiences to consider visually: the girl who needs to want to wear it, and the parent making the purchase. The brand therefore needs to feel current and aspirational without becoming either too childish or too mature.
Identity
With the name finalized and domain secured, the business direction now needs a visual identity around it. Logo, colour, typography and overall visual direction should be established together so the website, product presentation, packaging and marketing all begin from the same foundation.
Development of NOG's core visual identity, taking the agreed brand direction and turning it into a complete visual foundation for launch.
The €1,500 Brand Identity is a complete base project. The physical brand applications outlined below are optional and can be selected according to what NOG requires for its first collection.
The final project value will consist of the €1,500 base Brand Identity plus any selected add-ons.
Base Brand Identity
Development of 2–3 initial logo concepts based on the visual direction agreed with NOG.
The selected concept will then be refined into the final identity, including the primary logo and any secondary, compact or brand-mark variation that is genuinely useful across different applications.
Development of NOG's final colour palette, including primary and supporting colours required to create a recognizable and flexible identity.
Final colour values will be supplied for digital and print use.
Selection and definition of the primary and supporting typefaces used across the NOG identity.
The system will establish a practical hierarchy for headlines, supporting text and recurring brand communication so typography remains consistent across future applications.
Development of the supporting visual elements that naturally belong to the selected identity.
Depending on the final direction, this may include patterns, graphic shapes, framing devices, layout treatments or other recurring elements that allow NOG to remain recognizable beyond the logo itself.
These elements will only be developed where they genuinely strengthen the identity.
Definition of how NOG should present its products and brand visually.
This will establish the appropriate photography style, image mood, composition and treatment for the brand, providing a clear reference for future product photography, campaigns, website imagery and other visual content.
A concise working reference bringing together the completed identity.
This is intended as a practical working reference rather than an extensive brand-guidelines document.
Final approved identity assets will be supplied in the appropriate formats for print and digital use, including SVG, PDF, PNG and JPG, together with the final editable/source files.
Brand Applications
The core identity can be extended into the physical elements customers will see and interact with. These are separate from the €1,500 Brand Identity and can be selected according to NOG's launch requirements.
Application of the NOG identity to the branded elements attached directly to the clothing.
The individual pieces will be developed as one coordinated system rather than as unrelated labels and tags.
€350Development of the visual system used when a NOG order or purchase reaches the customer.
The selected pieces will be designed together so the physical customer experience remains consistent with the identity.
Up to four of the following:
Final artwork will be prepared for the approved pieces using the dimensions, dielines or production specifications supplied by the selected vendor.
€450For NOG requiring both garment branding and customer packaging, both application packages can be developed together as one physical brand system.
Selecting the complete set saves €100 compared with commissioning both packages separately.
€700Build Your Brand
The €1,500 NOG Brand Identity remains fixed. Add or remove physical brand applications below to see the final project value and payment split update automatically.
Project-Wide Exclusions
Unless specifically added to the project, the Brand Identity and selected applications do not include:
Anything outside the agreed base identity or selected brand applications will be discussed and approved separately before additional work begins.
The final project value will be based on the €1,500 base Brand Identity plus any add-ons selected by NOG.
For the €1,500 Brand Identity alone, this is €1,125 in advance and €375 upon completion.
If add-ons are selected before the project begins, they will be included in the total project value and the same 75% / 25% payment structure will apply.
Work begins once the applicable advance payment has been received as cleared funds in the designated Litplus Creatives bank account and the required initial information and inputs have been provided.
A transfer receipt or payment confirmation does not constitute receipt until the funds have reached the account.
Payment will be made by direct bank transfer to the designated Litplus Creatives bank account in Pakistan.
If NOG prefers a local transfer within Pakistan, an additional 4% tax will apply.
All prices are exclusive of applicable taxes and fees unless specifically stated otherwise.
Any withholding tax, income tax, sales tax, government levy, bank charge, intermediary-bank charge, transfer fee or other applicable deduction is the responsibility of the client.
Payments should be made so that the amount received by Litplus Creatives equals the amount due.
The project is a 30-calendar-day engagement.
The working timeline covers the agreed Brand Identity and any add-ons confirmed at the beginning of the project.
Delays in client feedback, approvals, information, supplier specifications or other required inputs do not extend the 30-day engagement.
If client-side delays prevent completion within the engagement period, remaining work may be rescheduled based on availability and the remaining 25% payment will become due.
Delays caused by Litplus Creatives will not count toward the 30 days.
The project includes up to two rounds of revisions.
Feedback should be consolidated before each revision round is submitted.
A revision round means one consolidated set of requested changes following presentation of the work.
Minor final corrections do not count as a revision round.
The included revisions cover refinement of the agreed direction. A request to restart the identity around a substantially different creative direction after approval has been given is considered additional scope.
Anything not included in the approved base scope or selected add-ons is considered additional work.
No additional paid work will be undertaken without NOG's approval.
Printing, packaging manufacturing, garment-label production, samples, minimum order quantities, shipping, paid fonts or licences, stock imagery and other third-party or production costs are not included unless specifically stated.
Any such cost will be discussed before it is incurred.
If NOG selects an add-on, any additional dimensions, dielines, production specifications, supplier information or approvals required for that work will be confirmed before development begins.
Add-ons selected after the project has already begun may require an adjustment to the working timeline.
If production specifications supplied by a printer, manufacturer or other vendor change after final artwork has been prepared, any substantial redesign or reworking required as a result may be treated as additional scope.
The remaining 25% is due upon completion of the agreed project scope and must be paid within 7 calendar days of completion.
This applies regardless of NOG's internal approval, production, supplier or payment-processing timelines.
The timeline below covers active working time on our side. Timing depends on feedback and approvals being provided without extended delays.
What This Will Include
If no physical brand applications are selected and feedback is received promptly, the core Brand Identity may be completed within approximately 2 weeks.
The project begins once the 75% advance payment, required initial inputs and agreed brand direction are in place.
Delays while waiting for feedback, approvals, supplier dimensions, dielines or other required information do not count toward the estimated active working time.
The project remains subject to the 30-calendar-day engagement period outlined in Payment & Terms. Client-side delays do not extend that engagement period.
Delays caused by Litplus Creatives will not count toward the 30-day engagement.
Review the NOG Brand Identity scope and confirm any physical brand applications to be included.
We will confirm the selected scope, final project value and expected completion timeline.
The 75% advance is paid against the final confirmed project value.
Work begins once the advance has been received and the visual direction discussed with NOG has been confirmed.
This proposal has been developed around the direction established for NOG through our consultation and subsequent brand discussion.
We look forward to building an identity that gives NOG a strong and consistent visual foundation for launch.
Prepared exclusively for NOG and its authorized representatives.
This proposal is confidential and remains the property of Litplus Creatives, intended for NOG and its authorized representatives only. Access to this document is logged for security and record-keeping purposes. It may not be copied, reproduced, distributed, or shared with any third party without prior written consent. Unauthorized access, use, or disclosure is strictly prohibited.
