Ferrero Middle East partnered with us to scale the "Be Ready to Win Like a Champion" campaign. We managed the technical execution across the UAE, Kuwait, and Qatar to drive regional engagement. Our team built the mobile-first website and integrated QR codes directly onto Nutella B-Ready wrappers. This allowed thousands of customers to register and participate in a high-stakes giveaway instantly. By managing the domain and hosting, we ensured a seamless connection between retail displays and digital entries.
The strategy relied on a 35 AED minimum spend to enter. This successfully raised the average transaction value in stores like Carrefour. Our technical logic allowed Ferrero to collect high-quality data from over 40,000 consumers for future use. The campaign helped the product become the top-selling on-the-go snack in the Middle East. It was eventually awarded Product of the Year and contributed to a 20.7% growth in global turnover.