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Case Study Detail
Reviving Engagement & Sales Through Strategic Social Media Initiatives
The Results
- Social Media Marketing
- E-Commerce Optimization
- Performance Marketing
0
%
increase in e-commerce sales.
0
x ROAS
escalated from 5.2x post ad budget enhancement
International House of Luggage
The client, a notable luggage reseller in Pakistan representing renowned brands like Samsonite, American Touristor, and United Colors of Benetton, observed a stark inactivity on their social media platforms. This dormancy led to a lack of engagement, brand recognition, and direct sales referrals from social media to their e-commerce platform.
- Inactive social media platforms with poor engagement.
- Lack of brand recognition and recall.
- Low sales and inquiries through social media channels.
- Suboptimal performance of Facebook and Instagram ads.
- Initiated the creation of engaging artworks, utilizing poppy colors in graphic design-based artworks and relatable lifestyle pictures in pictorial artworks, to grab immediate attention.
- Integrated compelling call-to-actions within the artworks to foster interactions.
- Revamped the e-commerce landing pages to make them more user-friendly and easily accessible.
- Employed Meta’s pixel and remarketing techniques to optimize ad performance on Facebook and Instagram.
- Significant improvement in net engagements on Facebook and Instagram.
- Noticeable increase in e-commerce sales and ROAS.
- Higher traffic on social media platforms contributing to enhanced brand recognition and sales revenue.
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