Case Study Detail

From Market Saturation to Sensation: A Product's Triumph

The Results

~ 0 %

Collection's inventory sold in 2 days

0 out of 5

Average product rating

Record-breaking revenue month achieved post-launch

Client

Nayyer Industries Pvt Ltd

Background

Nayyer Industries initially thrived with its non-woven rugs, which were popular for their affordability and design versatility. However, as the market matured, the limitations of these rugs became evident to us, leading to a decline in sales. We recognized the need to innovate and differentiate itself in a saturated market, especially with the rising demand for premium designs without a significant price hike.

Challenges

Non-woven rugs had design and color limitations.
Declining sales due to market saturation.
Consumer demand for premium designs without a significant price hike.
Need for brand differentiation in a competitive landscape.
Rising shipping costs due to the weight of the rugs.

Solution

Conducted in-depth market research to understand evolving consumer preferences.
Collaborated with international vendors to introduce a unique polyester velvet rug texture.
Adopted advanced printing technology to produce intricate designs.
Launched the “Nayyer Prestige Collection” with Persian-inspired designs.
Integrated a lightweight, non-slip backing for the rugs, reducing shipping costs.
Amplified the collection’s presence through strategic online promotions.

Market Saturation to Sensation — Social Media Post and Ads

Results

Overwhelming response with the “Nayyer Prestige Collection” selling out 70% of its inventory within two days.
Successfully navigated logistical challenges, ensuring prompt deliveries.
Received positive feedback from customers, solidifying the brand’s position in the market.