Case Study Detail

From Analog Roots to Digital Dominance: Nayyer Industries' Journey

The Results

Year of Website Launch

+ 0 USD

Worth of Leads Matured

Years time

Client

Nayyer Industries Pvt Ltd

Background

Nayyer Industries, once a nationally recognized brand in the 80s and 90s, had seen its brand image fade as they shifted their focus to B2B operations. By the 2020s, they realized the need for a strong digital presence to rejuvenate their brand and cater to their B2B clientele effectively.

Challenges

Reviving a diminishing brand image in an increasingly digital world.
Translating a traditional company profile book into a compelling digital narrative.
Establishing a website that’s not just modern but also a powerful tool for business.

Solution

Collaborated closely with Nayyer Industries to craft a digital strategy that would revive their legacy and position them as leaders in their industry.
Designed and launched a corporate website on SquareSpace, tailored for B2B clientele, showcasing their products and capabilities.
Leveraged factory photographs and content from the company profile book to create a compelling narrative, targeting sectors like hotels and cinemas.

Results

Successfully revived and modernized Nayyer Industries’ brand image, re-establishing them as a dominant player in their industry.
The website became a pivotal tool, generating significant leads and closing orders worth more than $110,000 by September 2023.
The content strategy, combined with the modern web design, effectively showcased Nayyer Industries’ capabilities, leading to increased inquiries and orders.