0
x ROAS
Case Study Detail
Wedding Season Campaign: Boosting Sales with Thematic Social Media Marketing
The Results
- Social Media Marketing
- Performance Marketing
- Content Creation
0
%
increase in e-commerce sales.
0
x ROAS
escalated from 5.2x post ad budget enhancement
International House of Luggage
The client is a distinguished luggage reseller in Pakistan, retailing top brands like Samsonite and American Touristor. They aimed to boost their sales and brand preference among a niche demographic preparing for the wedding season.
- Capturing a niche market of customers purchasing luggage for wedding occasions.
- Enhancing brand recognition and preference during a competitive season.
- Effectively promoting a discount offer to drive sales both online and in-store.
- Conceptualized a thematic campaign named “Happily Ever After” to resonate with the target audience.
- Arranged a photoshoot to blend Pakistani wedding elements with the luggage, enhancing relatability.
- Promoted a flat 20% discount offer on social media platforms targeting the soon-to-be-married and their families.
- Utilized the campaign content for Meta ads on Facebook and Instagram to widen reach and engagement.
- Increased inquiries and foot traffic in physical stores during the campaign period.
- Boosted online and in-store sales for the advertised luggage sets.
- Achieved an impressive ROAS of 8.3x from the campaign’s social media ads.
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